Business school for tutors
A short planner, in our app
Nail Your Niche
Get clear on who you help, and say it simply.
£7, instant accessAdd the Toolkit for £27A short, practical planner for experienced tutors who want to choose a clear focus for their business. It's the foundation for everything else, because to scale, you need to specialise: one clear focus means one group programme, and every post and conversation starts from the same place.
Created and delivered by Ellie Baker, founder of The Business of Tutoring.
When you know exactly who you help, the rest of your business gets simpler.
Most of the tutors we work with are brilliant at what they do and could teach many different students. Choosing a focus makes it easy for the right families to recognise that you're the person they've been looking for, and lets you build one group programme around them.
But my heart wasn't in it. And when I really looked at my values, I realised: I left teaching because I didn't want to teach to tests anymore. So why would I build a business doing exactly that?Hannah Andres, former primary teacher, Home Educate with Hannah
What's inside
- A mini lesson on niching from Ellie, with examples of focused niches our clients have built programmes around
- Three short exercises: find your Zone of Genius, name who it's for, then score your ideas and choose one
- Your "I help" statement, a simple messaging template (I help ___ to ___, by ___, so that they can ___), the foundation for all your marketing
- Work your way: type your answers in the app and they save as you go, or use the fillable, printable planner on your phone or laptop, or on paper
A quick exercise to try now
If a parent recommended you to a friend, how would they describe what you do? For example:
"She helps GCSE students move up at least two grades in maths in a term, in a small online group."
If your answer feels vague, or changes depending on who you ask, the planner will help you sharpen it.
What about those children that just go under the radar? … But what about the ones in the middle? The ones who are doing 'okay' but really finding it hard?Lana, former primary teacher, We Tutor Young Minds
From tutors we've worked with
I officially have a full group of 6 to start in September.Kelly Wilby, science tutor
Questions
How do I access the planner?You get instant access in our app as soon as you buy. Work through the three exercises right there, and your answers save as you go. Or download the planner: type into it on your phone or laptop, or print it, the whole thing or just the pages you need.
What if I already have a rough idea of my niche?Even better. The planner helps you test it and put it into words you can use straight away in your marketing.
What comes after this?When you're ready to plan the programme itself, the Group Tuition Toolkit (£27) helps you name it, map the curriculum and see the numbers. You can add it at checkout.
What happens next
From checkout to getting started, step by step
Get the planner below
£7, with instant access in our app. Add the Toolkit for £27 at checkout if you'd like it.
Ellie Baker Education Ltd, trading as The Business of Tutoring. All rights reserved. No part of this programme may be reproduced, stored, broadcast, sold, or transmitted in any form (electronic, mechanical, photocopying, recording, or otherwise) without prior publisher permission.