Mel, Terry and EllieCPD-accredited

Create a profitable Group Tuition Programme that you can deliver in just 2 Hours a Week

The 2 Hour Tutor Programme: Silver

Anna Meldrum
"What 2HT gave me was clarity, not just on what to create, but why and how. I've gone from vague ideas to a structured, intentional offer with a clear transformation for my students."

Anna Meldrum, Spanish tutor, Soltura Spanish

The 2 Hour Tutor Programme

6 months of live support · 10 modules · weekly live coaching · CPD-accredited


. . . so you can grow your income without growing your hours, and build a business that runs on structure, not stamina.


£2,750 + VAT, or spread the cost with a payment plan



If you're here, you already believe in group tuition.


You've built a reputation one student at a time, and you're ready for a model that makes the most of it: more leverage, more freedom, and a business that doesn't depend on you being in the room for every hour of income.


That's what we build together. A signature group programme, priced with confidence and delivered in a couple of focused hours a week.


You bring the expertise. We bring the structure, the strategy and the support.


Where most tutors start

Most tutors who come to us have already thought about groups. Some have tried them. Some have been waiting for the right moment, or the right plan.


What usually makes the difference isn't effort. It's structure: a clear offer, the right price, a simple way to fill it, and a team beside you while you build it.


There is a clearer way.

You don't have to piece it together alone. Here's what it looks like for the tutors who've built it with us.

“Ellie and her lovely family team gave me the guidance I needed… The simplicity of the pathway allowed me to focus and do things well enough to survive those early bumps.”

Tom Hawkins

Tutors who have transformed their businesses with us

Charlotte Crystal

"I replaced my teaching salary in 6 months and am tipping to the point of exceeding it, teaching far less hours than when I was a HOD."

Claire Davidson

"When I open up and fill my third group, I will be exceeding my full-time salary. I couldn't have done it without this programme. Not a chance."

Kelly Wilby

"I filled a group of 6 for September. Newsletters and posts did the work for me."

In their words

“Ellie is so down-to-earth and approachable which, alongside Mel and Terry, means I have never felt alone in this process.”

James Forster-Rea, Smash Geography

" I have spent thousands on other programmes which were far too overwhelming and didn't support me the way your group did." Jean Ramsey

"The 2 Hour Tutor gave us the mindset, structure and strategy to turn our writing support sessions into a an actual business."  Lana & Christina

"It's not like those other courses where they kind of just tell you what to do and leave you alone. It's a fully supportive system where you've got access to a huge network."  Zaynab

Watch Anna's story

Anna Meldrum, Spanish tutor, Soltura Spanish

You already know what you want. 

More leverage. More freedom. More time for the things that matter outside of work. 

And a business that feels sustainable — not one that depends on you showing up for every single hour of income. 

The tutors who've made this shift aren't working harder. They're working differently. And that's what this programme helps you do.


“Evenings were spent trying to ‘catch up.’ Now I teach 10 hours a week from home. I take my children to school, I pick them up from school. My life looks very different now. It feels different.”

Charlotte Crystal, Crystal Clear English Tuition

But we get it. Moving from one-to-one to group tuition is a big step. You might be wondering about a few things:

Myth #1: “Group tuition doesn’t work — students only want 1:1.” 

Truth: Our clients have filled groups in everything from primary maths to A-level Chemistry — and students often prefer the group dynamic because they learn from each other.  

Myth #2: “I can’t charge premium rates if it’s not 1:1.” 

Truth: Tutors inside our programme regularly enrol families at £500–£1,000 per student for group programmes — because parents see the value, not just the format.  

Myth #3: “I’m awful with tech — funnels, ads, automations… it’s beyond me.” 

Truth: Most tutors who join us say this at the start. With our step-by-step concierge support, they now run simple, streamlined systems they never thought they’d manage.  

Myth #4: “I’d need to build a big audience or community before I can start.” 

Truth: You don’t need to wait until you’ve built a huge following. Many tutors fill their first groups through small, targeted efforts — like inviting existing 1:1 students, sharing in one Facebook group, or connecting with people on LinkedIn.  

Myth #5: “I’m just not business-minded.” 

Truth: You don’t need an MBA to succeed (Ellie has no formal business qualifications either). With our framework and coaching, even teachers who once said “I hate marketing” are now confident, values-led business owners. When you let go of these old stories and start focusing on what actually works for tutors today, everything shifts. That’s what The 2 Hour Tutor Programme gives you — a proven roadmap, practical tools, and the coaching team to help you make it real.

“The mindset coaching from Terry is worth its weight in gold and has made me feel so positive. Mel’s expert sessions on harnessing the power of social media to promote your business have also been exceptional.”

Caroline Collett

What this could look like for you...
You wake up on a Tuesday knowing your group session is already prepped.

Students have been working through materials in their own time. They'll arrive ready to go deeper — not waiting for you to teach from scratch.

Your evenings are yours again. Not because you're working less — but because you've built something that doesn't require you to be present for every hour of income.

You check your account and see parents enrolled for the term ahead. Predictable income. No chasing. No last-minute cancellations throwing off your month.

This isn't a fantasy. It's what tutors inside this programme have built — and it's what we'll help you build too.

Ready to step into this? If you already know this is your next step, why wait? Click below to take it.

Not quite ready to click? That's okay.

If you've landed here without us ever having spoken before, and you'd like a bit of reassurance first, book a conversation with Mel. Fill in a few quick questions and we'll send you a personal video response, and if we think we're a great fit, we'll invite you to a call.

Either way, you'll come away with something useful. We promise.

(No cold sales calls. No chasing. Just a real conversation with real people.)
What some of our wonderful clients say...

Tom Hawkins

"More than financially, the time the programme has given me with my family and friends is not to be underestimated."

Jen Shaw

"It makes so much of a difference that I can work when I want to work."

Hannah Andres

"What I loved most was knowing I could dip back into the modules whenever I needed—like a steady hand guiding me through each new step."

You're not alone 

Charlotte Crystal’s Story


Before: Teaching 4 days in school and tutoring in the evenings, with little time left for family.

During: She used our framework to design a signature English GCSE programme and shift her mindset around time and money.

After: Charlotte now teaches just 10 hours a week, earns more than she did as a Head of Department, and has energy for family life.



Kelly Wilby’s Story


Before: Tutoring for a company but already worried about hitting a ceiling with 1:1 sessions. 

During: She leaned on our step-by-step roadmap and full team support (marketing, tech, mindset) and built a KS3 science programme.

After: Kelly signed her first group client, built a business from scratch, and now splits her time between supply teaching and her own thriving tuition business.   

These aren’t one-off wins — they’re proof that when you follow the right roadmap with the right support, everything changes. 

  

Why Other Programmes Haven’t Worked
You’ve probably seen other trainings that promise to help tutors grow — but most only teach one piece of the puzzle: 

  • How to run group sessions 

  • How to get students from social media 

  • How to package an online course  

Helpful? Sure. But they don’t solve the bigger challenge: 

How to build a business model that actually works for you, not against you. 

The 2 Hour Tutor Programme is different because: 

  • We blend business strategy with deep mindset coaching. 
  • You won’t just learn “what to do” — you’ll shift how you see money, time, and your role as a business owner.  
  • You’re supported by a full coaching team (marketing, mindset and tech) — not left to figure it out alone.
  • Our step-by-step framework (Believe & Build → Optimise & Grow) means you always know your next move — and have expert eyes on your progress.  


That’s why tutors like Jean, Claire, and Tom say this is the first programme that gave them both clarity and results. It’s not about working harder — it’s about finally having a roadmap that works.


“With their support I have set up systems I never thought I’d be able to. Knowing how to promote my work with confidence has been brilliant.”

Amanda Cremona, specialist tutor

This programme is unlike anything else out there — and here’s why:

We blend business strategy with deep mindset coaching. We know that without tackling your beliefs around time, money and self-worth, it’s hard to build a business that truly works. 


We’ve helped tutors pivot in amazing ways. Some go on to run thriving group tuition programmes. Others discover brand new paths through the clarity and knowledge this programme brings. 


It doesn't end after 6 months. Our relationships with our tutors go on long after the programme ends.

What we'll cover together
Most tutors spend about 3-4 months on Phase 1 (some move faster, some take longer), with a checkpoint review at the end of each stage so you always know your next move.

Phase 1: Believe & Build
(Foundations for a successful launch)

Mindset & identity
• Step into your identity as a business owner, not "just a tutor".

Money mindset & pricing
• Know your worth and set a price you can say with confidence.

Your ideal client & signature programme
• Define who you help and design a focused group programme around them.

Your lead magnet & emails
• Create a free resource and a simple email sequence that builds trust.

Set up your tech
• A simple, streamlined set-up: email, landing page and booking, with Kelly on hand.

Showing up on social media
• Choose your platform and show up well, without being "salesy".

Lead generation
• Simple, repeatable ways to fill your first group.

Selling & onboarding
• Have calm, authentic sales conversations and welcome your first students.
Then, for the rest of your 6 months:

Phase 2: Optimise & Grow
(Sustainability + long-term professional development)

Run it professionally
• Boundaries, safeguarding and data protection, so your business is calm, compliant and built to last.

Grow beyond your first group
• A monthly marketing plan, newsletters and partnerships that keep your groups full.

Your CPD certificate
• On completion, you'll receive a CPD-accredited Certificate of Completion in The Business of Tutoring, recognising your professional development and CPD hours.

CPD Accredited & Certified
You’ll graduate with a CPD-certified Certificate in The Business of Tutoring, showing you’ve invested in professional development and built a business with integrity and intention. Find out more about our CPD certification here.
Want a peek inside The 2 Hour Tutor Programme?

Take a quick look behind the scenes in this short video tour. You’ll see:

  • How the 10 modules are laid out inside our custom app (and why tutors love the simple, tick-box progress tracking)
  • The built-in tech support, templates and walkthroughs that make even the “scary bits” like funnels and ads doable
  • Our live weekly coaching calls, where you can get answers in real time from Ellie, Mel, Terry and the team
  • How you’ll finish with a CPD-accredited Certificate in The Business of Tutoring to mark your achievement

Click play to watch the tour and see what’s waiting for you inside.


Because this is a proven roadmap to take you from idea to launch in 3–6 months, so you can confidently transition to group tuition, teach fewer hours, and create a sustainable business you’re proud of.


 No, your whole business won’t magically run in 2 hours . . . But your live teaching time can, with the right strategy.

Why we built this programme

Ellie started out as a languages teacher in 2004. After a decade in the classroom, becoming a mum made her realise she wanted a different pace, and more say over her own hours.


Tutoring bridged the gap. It gave her flexibility while she worked out what came next, and in 2013 it led to her first education business. Mel and Terry were teachers too, so all three of us know the classroom as well as the business side.

We know what it's like to chase payments, patch things together and wonder whether it's really going to work. That's why we built The 2 Hour Tutor Programme: so no tutor has to figure this out alone.


Since 2018 we've helped hundreds of tutors build sustainable, profitable group tuition businesses. Along the way, we've learned that it isn't only the business model that changes. The way you see yourself changes too.


This programme helps you step into something different: expert, leader, business owner. That means charging properly, attracting the right clients, and building something you're genuinely proud of.

What’s Included

High-Touch Coaching & Expert Mentorship:

  • 10 modules inside our custom app — learn at your own pace (you keep these for 12 months)
  • Weekly live coaching calls with Ellie, Mel, Terry, Kelly and guest experts (for 6 months)
  • Full tech walkthroughs + 1:1 concierge support from our tech ninja, Kelly (for 6 months)
  • Mindset coaching with Terry — including 1:1 personality profiling, because business growth starts with self-knowledge and belief (for 6 months)
  • Our online client community (forum), hosted on Slack, for connection & daily support (for 6 months)

      Your Outcome?  It’s Yours to Define.

      Some of our clients want to teach 2 hours a week and double their income. Some want to run several groups. Some transition into new careers using the skills they’ve gained with us (we've had Virtual Assistant, Wedding Celebrant, ADHD Coach . . . All of it is valid. All of it is possible). 

      The only rule? You get to decide what success looks like, and we help you build it.

      “The main things I needed help with were the tech and the marketing, and there are coaches on the course who are experts in both.”

      Elenna Mapp, A-level Chemistry tutor

      This programme is for you if:
      • You’re an experienced tutor with a full 1:1 diary, ready for a model with more leverage.


      • You’re a teacher stepping out of the classroom and want to build a business, not a side hustle.


      • You want a business model that works long-term, with structure you can rely on.


      •  You want to do work that matters, while also building a business that pays you well.


      • You’re an education coach who needs clarity on how to package, price, and sell your support. 


      • You’re an education professional who is ready for a more flexible, profitable, values-led business.


      • You’re ready to commit to your growth, with expert eyes on your progress.



      This programme may not be for you if:
      • You want a quick fix. This takes showing up, doing the work, and being open to feedback.
      • You're looking for someone to hand you a magic formula.


        • But if you're ready to invest in yourself, learn new skills, and build something sustainable with proper support around you — we'd love to work with you.

      Ready to grow alongside others, give and receive referrals, and build real relationships that last beyond a 6-month programme?

      Bonuses

      • A live kick-off call with a member of the team
      • A 1:1 personality profiling session with Terry
      • Your CPD-accredited certificate when you complete the programme
      • Opportunities to earn through referrals
      Investment & How to Join

      The 2 Hour Tutor Programme: £2,750 + VAT

      Pay in full, or spread the cost with a payment plan: £1,375 today then three monthly payments of £525, or six monthly payments of £525 (all + VAT). Payment plans cost a little more in total than paying in full.


      How it works:

      1. Click to secure your place

      2. Choose your payment option

      3. You're in! You'll get instant access to the course, the handbook, the live coaching call schedule, the online client community and all of the materials for the next 6 months.

      4. We'll invite you to a live kick-off call with a member of the team, so you can hit the ground running.


      "If you're stuck in your own head, overwhelmed by ideas, or unsure how to turn your expertise into a clear, sellable offer, this programme will save you so much time and mental energy... it's 100% worth it!"

      Anna Meldrum, Spanish tutor, Soltura Spanish

      What if you don't reach the outcome? Even better...
      Some clients take what they learn here and launch something completely different:

      - One client became a virtual assistant using our business tools
      - Another trained as a wedding celebrant after discovering her true calling through our mindset coaching.

      We don’t see these as failures. We see them as wins — because real transformation isn’t always linear, and every client journey is unique, individual and beautiful. This isn't about squeezing square pegs into round holes. We're about helping you find your true calling - and if we discover it doesn't fit the mould of a 2 Hour Tutor business, that's cool with us.
      Love It or Leave It Guarantee

      We believe in our programme, and we want you to feel sure too. If you join and decide within 14 days that it isn't the right fit, just let us know.


      We keep the first month's payment (one-sixth of the programme fee). If you paid in full, we'll refund the rest. If you're on a payment plan, we'll refund anything you've paid beyond the first month and cancel your remaining payments.


      No awkward conversations. No hard feelings.


      Conditions apply. For full details, please read our terms and conditions.

      “The course is so much more than what I originally thought it would be. It has taught me things I didn’t even realise I needed to learn… I’m so happy that I signed up to this, it is fully worth every penny of my investment.”

      Nikki Collins

      “The self-study element is great as it fits nicely around other commitments (even if you’re still working)… I feel the course is well worth the financial investment. Signing up with Ellie was the start of a huge new chapter in my life!”

      Jen Bromley

      FAQs
      • HOW MUCH TIME DO I NEED TO COMMIT EACH WEEK?
        We recommend setting aside 3–5 hours per week to implement the strategies, engage in live sessions (or watch replays), and take action on your group tuition programme.

        The more you put in, the more you'll get out of it!
      • HOW DO I ACCESS THE PROGRAMME AND WHAT’S THE FORMAT?
        The programme is hosted in our own Business of Tutoring app, available on Apple, Android and desktop.

        <a href="https://2hourtutor.com/app/">Download it now</a> to explore our free content and get a feel for how it works.

        Most tutors use the desktop version for implementation, and toggle to the mobile app for catching up on replays during dog walks or school runs.

        When you join the programme, you'll be given access to the 10 core training modules of The 2 Hour Tutor Programme (these aren't part of the free content), split into two phases:

        Phase 1 (usually the first 3-4 months): set up your group offer, pricing, messaging and systems.

        Phase 2 (the rest of your 6 months): optimise, grow and refine. This is where you get deeper coaching and learn how to scale.

        You set the pace, but the more time you put in early, the more time we'll have on the other side to help you launch, sell and grow.
      • WHAT IF I CAN’T ATTEND THE LIVE CALLS?
        No problem at all. All calls are recorded and uploaded to the app for easy access. We also provide:

        - Notes and key takeaways for each call

        - Playback speed control so you can watch on 1.5x or 2x speed

        Whether you join live or catch up later, you’ll never fall behind.
      • WHAT IF I STRUGGLE WITH TECH?
        We've got you. You'll get 1:1 access to our tech expert, Kelly. If something can't be resolved via Slack, email or voice notes, we'll book a 1:1 call to walk you through it.

        You'll never be left behind because of a pesky tech problem.

        If you'd like more help, you can book additional 1:1 time with Kelly or buy one of our done-for-you tech packages. And if you'd rather Kelly set up your tech for you from the start, you might prefer <a href="https://2-hourtutor.elliebakereducation.com/2ht-gold/">2HT Gold</a>.
      • WHAT IF I DON’T HAVE A NICHE YET?
        No stress. Helping you find and validate your niche is part of the process.

        You don’t need all the answers to get started - we’ll help you refine your offer and position yourself as the go-to expert in your space.
      • IS THIS PROGRAMME BETTER THAN 1:1 COACHING?
        Yes, because you get more than just one coach. In the programme you get:

        Unlimited 1:1 support via Slack, email and video feedback

        Live group sessions with our coaches across marketing, mindset, tech and strategy

        A supportive tutor community who'll lift you up, share referrals and hold you accountable

        For most tutors, that's everything they need. If you'd really value extra 1:1 hand-holding, with Kelly doing your tech for you and additional 1:1 time with Ellie, Mel and Terry, take a look at <a href="https://2-hourtutor.elliebakereducation.com/2ht-gold/">2HT Gold</a>.
      • I’M SO BUSY WITH 1:1 STUDENTS. HOW WILL I FIND TIME FOR THIS?
        This programme is built for tutors who already have a full 1:1 diary. We’ll help you:

        Create space by streamlining your current workload

        Use your existing client base to start selling your group programme fast

        Get clear on your priorities so every minute you spend in the programme moves your business forward

        This isn’t about working harder - it’s about working smarter, sooner.
      • I DON’T HAVE TIME RIGHT NOW. CAN I START LATER?
        You can, and there's no pressure from us. If now isn't the right time, the programme will be here when you're ready.

        What we'd gently say is that there's rarely a perfect moment. If you're reading this, part of you is already thinking about what comes next, and the earlier you start, the sooner your group programme is up and running.
      • WHAT IF I CAN’T AFFORD IT RIGHT NOW?
        It's a significant investment, so it's worth being sure.

        You can pay in full or spread the cost with a payment plan, and many of our clients make their investment back during the programme as their first group fills.

        If you'd prefer to start at your own pace, 2HT Lite gives you the same ten modules for a smaller monthly fee, and you can move up whenever you're ready.
      • CAN I JUST GET HELP WITH MARKETING? I DON’T NEED THE REST.
        You might think you only need marketing help - but most marketing challenges stem from unclear offers, fuzzy niches, or mindset blocks.

        Our marketing support is only effective because we lay the proper foundations first.

        You’ll get expert guidance on all of it - and it will finally make sense.
      • WHAT HAPPENS IF I DON’T COMPLETE EVERYTHING IN SIX MONTHS?
        We'll support you every step of the way to help you hit your goals.

        But if life happens or things take longer, you can extend your time at a reduced continuation rate. No pressure, no judgement.

      A family-run programme with heart (and CPD certification)

      Created by three ex-teachers turned entrepreneurs — Ellie (founder), her sister Mel (marketing coach), and their dad Terry (mindset + business psychology) — we know the emotional and practical shifts it takes to go from experienced educator to confident business owner.

      Meet the team:
       Ellie 
      Hi, I’m Ellie! Founder & Holistic Business Coach. Former MFL teacher/ tutor & CEO of the BilinguaSing franchise network, I’ve been building education businesses since 2013, and helping tutors build theirs since 2018. I help you add tech, automation, Meta ads and great copy to your business skillset!
       
      Mel 
      Hi, I’m Mel! Marketing Coach for tutors ready to grow their group programmes. Experienced from EYFS–A level, I’ll help you fill your sessions with dream students—no fluff, no cringy tactics, just confident, authentic marketing that works. 

       Terry 
      Hi, I’m Terry! Success Mindset Coach for tutors turned entrepreneurs. Formerly a maths & science teacher, I help you break through mindset blocks and achieve the success that you and your business were always meant for! 

       Kelly 
      Hi, I’m Kelly! Client Success Manager & Tech Support. I make the “scary tech stuff” feel simple—whether it’s setting up your funnel, automating your emails, or getting your software and tools running smoothly. I’ll be your behind-the-scenes problem-solver so nothing stops you from moving forward.
      Ready to build differently?
      Amazing! We love an action-taker.

      If you'd like to join us, you can sign up below and we'll be in touch right away.

      Sign up today and you’ll be invited to a live, personalised kick-off call with a member of the team.

      You’ll also have a 1:1 personality profiling session with Terry so we can help align your new business model to your personality type.

      If this feels like your next step, we'd love to welcome you inside.

      Ellie, Mel, Terry and the team at The Business of Tutoring
      One last thing.

      This isn't a course you buy and forget about. It's a six-month partnership, and it only works if you show up. We'll give you everything you need: the strategy, the support, the accountability.

      But you're the one who has to do the work.*

      If you're ready for that, we'd love to have you.

      Ellie, Mel, Terry and the team at The Business of Tutoring

      *That said, if tech really isn't your thing, you can hand it over to Kelly with our 2HT Gold programme.

      A note before you go

      You're not just buying a course. You're joining a community of educators who believe their work, and their time, are worth more.


      Still on the fence?

      If something's clicking but you're not quite there yet, book a conversation with Mel. Answer a few quick questions and we'll come back to you with a personal video: some free advice, our honest thoughts on whether this is right for you, and an invitation to chat if it seems like a good fit.


      Want even more support? 2HT Gold adds done-for-you tech and extra 1:1 time with Ellie, Mel and Terry. Take a look at 2HT Gold.


      No pressure. We promise.

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      Disclaimer: This programme and its contents are provided "as is" and "as available." Users acknowledge that any use or interpretation of the materials is at their own risk. The content is intended for educational purposes related to business skills only and should not be considered financial, legal, or mental health advice. Please consult qualified professionals for such guidance.


      Client results: Results and income figures shared by our clients are their own experiences. Individual results vary with effort, experience and circumstances, and we can't guarantee any particular income or outcome.


      Neither Ellie Baker, Ellie Baker Education Ltd nor any associated parties (contractors, affiliates, licensors, suppliers, or distributors) accept liability for any indirect, incidental, special, consequential, or exemplary damages arising from the use of these services or information. The programme content draws from various sources, including Ellie Baker's professional experience.


      Ellie Baker Education Ltd, trading as The Business of Tutoring. All rights reserved. No part of this programme may be reproduced, stored, broadcast, sold, or transmitted in any form (electronic, mechanical, photocopying, recording, or otherwise) without prior publisher permission.


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